Covalent Media Group Secures Partnership with HubSpot
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Covalent Media Group Secures Partnership with HubSpot

CMG, a leading provider of outbound lead generation and digital marketing services, is now an official agency partner for HubSpot

Covalent Media Group, a leading provider of outbound lead generation and digital marketing services, has been selected as an official Agency Partner for HubSpot, the global leader in digital marketing, sales, and CRM.

The strategic partnership will strengthen Covalent Media Group’s industry leading platform, giving clients a wider array of inbound and outbound lead-gen opportunities and services that will help them grow their businesses.

“It’s an honor to be selected as a HubSpot Agency Partner, and we’re excited to work with HubSpot’s team of industry leaders so we can expand our capabilities with their technology and in-house expertise,” said Zack Bloom, chief media officer for Covalent Media Group. “Through our new relationship with HubSpot, we are now able to offer our clients full lifecycle and content marketing services, in addition to our Direct Response/performance channels.”

HubSpot’s marketing software allows companies to scale their marketplace, on average three times faster than without HubSpot, according to an independent 2016 research study. The study also found that 72 percent of users saw an increase in sales in less than one year.

“We are thrilled to welcome Covalent Media Group to HubSpot’s Certified Partner Program,” said HubSpot Channel Account Manager Frank Antonucci. “Their savvy, sophisticated, and innovative approach to inbound makes them a company that businesses everywhere can learn from, and we’re excited to watch them transform their agency with inbound!”

Specifically, the partnership will expand Covalent Media Group’s suite of digital marketing services, including:

  • Outbound lead generation
  • Content creation
  • SEO enhancement
  • Inbound marketing & lead conversion (through content-based services, such as blogging, video, and social media outreach)
  • Content tracking
  • Web design and branding

“We are excited to be selected as a HubSpot Agency Partner. The HubSpot Platform is the perfect solution for us to close the loop on becoming a full service digital media company,” said Sean McCormick, Chief Executive Officer for Covalent Media Group. “Demand Generation is one of the fastest segments of B2B marketing. With HubSpot’s inbound methodologies, content publishing platform, and lead-nurturing tools, we are confident we can solve the most complex marketing challenges B2B marketers face today.”