The Era of Memes in Marketing Communication

The Era of Memes in Marketing Communication

By now, you have to know what memes are, but did you know they can help you market your business?

Nowadays, the forefront of media communications relies on social media platforms. A business simply will not survive if they don’t represent themselves on sites such as Facebook, Instagram, Twitter and so on. However, there is one particular form of communication that is currently thriving on these platforms, and that my friends, are memes.

Memes are the latest, trendiest, and most valuable abstract form of expressing one’s thoughts and feelings virtually. They are defined as a photo that essentially represents the look of what the words across the image are saying. Fundamentally, millennials use memes to humorize subject matter, or as an attempt to appear relatable to their audience.

How does this flourish from a marketing standpoint? Memes are flexible in that they can represent whatever you want, however you want. For example, you could take a photo of a baby crying and write “When you could’ve sworn you’ve been working for 5 hours but you got in at 9 and its 9:15.” The reasons that only a meme could pull this humor off is because the approach makes it acceptable to combine a baby and an adult workfield in a quick and funny manner. Not only will looking at a baby lighten the joke, but relating it to the exhaustion that many adults experience at work will help it go viral.

This was just one example of how memes can easily pull together two completely different angles and make them successful with one punchline. When you consider how you could incorporate your company’s specialities with a notoriously funny image, you can easily have yourself a successful meme. Not to mention, using it as a way to grow your consumer base without even pitching to clients. Prospects will naturally feel more drawn to your business because the humor in memes makes you more approachable.

In a recent interview with a UC Berkeley professor, he discusses the opening ​of the “Department of Meme Studies” that will begin operations in the fall of 2018. “Memes are the future. I guarantee that within the next decade, memes will be how big corporations do most of their advertising. Memes will determine elections and changes in the economy and the general social and emotional well-being of our youth. Whoever masters ‘memery’ will master the world,” said the professor.

While it may seem silly that something as simple as a picture with few words on it could be used to communicate among corporations, consider how the media world has evolved over the last decade in ways that nobody ever thought possible. Think about it–ten years ago, did you ever think that you would be able to order a car to come pick you up with a touch of a button on your mobile device? On the other hand, consider how life-changing it was to be able to communicate virtually face-to-face with one another through apps such as FaceTime and Skype.

Innovating technology has completely changed the way we communicate with one another. Virtual expressions like memes are a staple point in the format of this new media communication. As the art of memes grow, so will the amount of hands that grab hold of it to add to their marketing tools in order to help their business prosper.